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2026 Q1 手机榜：iPhone 领跑，行业转向 “以价值取胜”

<article><section data-type="rtext"><p>【环球网科技综合报道】5月23日消息，市场研究机构 Counterpoint Research 于 5 月 22 日发布《全球手机型号销售追踪》报告显示，2026 年第一季度，全球前十款畅销智能手机合计贡献全球 25% 出货量，创下历年第一季度最高集中度，高端智能手机市场份额持续提升，行业呈现向价值化转型趋势。</p><p><i class="pic-con"></p><p>报告显示，苹果 iPhone 17 系列表现突出，包揽榜单前三名。其中，iPhone 17 以 6% 的全球出货量占比位居榜首，iPhone 17 Pro Max、iPhone 17 Pro 分列第二、三位。得益于基础存储容量、相机分辨率、屏幕刷新率等关键配置升级，iPhone 17 产品力进一步贴近 Pro 系列，覆盖更广消费群体，在中国、美国等核心市场实现两位数同比增长，韩国市场销量同样大幅提升。Pro 系列机型则在影像系统、续航能力与外观设计上持续优化，巩固高端市场优势。</p>
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            <p>安卓阵营中，三星 Galaxy A 系列表现亮眼，五款机型跻身前十，Galaxy A07 4G 成为本季度最畅销安卓机型，主要依托中东与非洲、拉美等新兴市场需求支撑。三星年度旗舰 Galaxy S26 Ultra 虽未进入前十，但上市初期销量已超越上一代产品。小米 REDMI A5 位列第十，凭借高性价比在新兴市场保持稳定需求，成为榜单中价格最亲民的机型。</p><p>Counterpoint Research 分析指出，全球手机市场呈现明显结构性特征，元器件成本上涨、存储短缺等因素，对安卓厂商大众市场业务形成压力，高端机型市场韧性更强、占比持续扩大。展望 2026 年，全球前十机型出货量占比有望进一步提升，手机厂商将加快调整产品策略，逐步从 “以量取胜” 转向 “以价值取胜”，优化高端产品布局，推动行业高质量发展。（纯钧）</p></section><img src='/image/153581-0' alt='2026 Q1 手机榜：iPhone 领跑，行业转向 “以价值取胜”'></div>
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