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抖音就“主角热度”热搜辟谣否认“2000万投流”及“剧宣致直播封禁”传言

<article><section data-type="rtext"><p>【环球网财经 记者 王浩然】5月20日，话题“主角热度 反抖音营销第一枪”登上微博热搜，引发广泛关注。针对网传相关信息，抖音官方账号“@抖音黑板报”当晚发文辟谣。</p><p>在此次热搜话题中，有博主发文称电影《给阿嬷的情书》在抖音投入2000万元投流费用，并称秦腔直播因宣传电视剧《主角》被封禁。</p>
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            <p>对此，抖音方面予以否认。关于“《给阿嬷的情书》2000万投流”传言，抖音表示，主创团队在公开***访中多次称“没有宣发预算”，平台也已与主创团队核实，确认相关信息纯属编造。抖音同时指出，历史上单部影视剧在抖音的最高营销投入，不到2000万元的五分之一。</p><p>关于“秦腔直播因剧宣被封禁”的说法，抖音辟谣称，实际情况是该直播账号因多次将“录播”伪装成“直播”、违反平台规则而受到处罚，与电视剧《主角》的宣发无关。</p><p><i class="pic-con"></p><p>与此同时，抖音还就近期电视剧《主角》相关内容在平台被限制传播一事作出说明。抖音表示，近期平台与某***平台的版权合作已到期，为避免出现法律纠纷，对相关版权内容传播做了限制。针对“电视剧官方账号能否发布版权内容”的讨论，抖音方面解释称，历史上曾出现过“***平台版权方”将其官方抖音号所发布内容作为侵权证据的案例，因此电视剧官方账号发布版权内容，也需要获得版权方的明确授权，截至目前平台尚未收到该剧的有效材料。抖音强调，相关电视剧抖音官方账号或创作者在提供完善的IP版权文件证明后，即可正常分发宣传内容。</p><p>此外，5月20日，抖音集团副总裁李亮也通过微博回应“抖音封了打焦赞直播间”热搜时重申，有关“秦腔直播因剧宣被封禁”为谣言，该账号系因多次违规发布录播内容被处罚，与电视剧宣发无关。抖音方面呼吁，相关电视剧官方账号或创作者可通过平台申诉渠道正常申诉。</p></section><img src='/image/153565-0' alt='抖音就“主角热度”热搜辟谣 否认“2000万投流”及“剧宣致直播封禁”传言'></div>
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抖音就“主角热度”热搜辟谣 否认“2000万投流”及“剧宣致直播封禁”传言

抖音就“主角热度”热搜辟谣否认“2000万投流”及“剧宣致直播封禁”传言